Mark Voelpel - Creative Director

For the launch of the S8, Samsung asked us to create an event that would be a news story. The result was this 40 screen takeover of Times Square signage. I led all creative for the content of this project. (R/GA)

Samsung loved the animation from our S8 “Times Square Takeover” so much that they asked to to repurpose the animation from one of the 40 signs into a broadcast spot, which we did. It ran nationally including heavy rotation during the NCAA tournament that year. (R/GA)

SK2 created a hi-tech flagship smart-store in Tokyo and asked us to create original, ownable, newly branded work to show on the floor-to-ceiling screens in the newly constructed space. They were so pleased with the the result that they immediately requested that we repurpose the assets for a massive social campaign. (Huge)

J&J wanted a newsworthy product, campaign, and initiative to shift the overall brand of their company. The result was this product. I led the creative for all the content that was created to introduce and promote the product, as well as elements of the product itself. (R/GA)

Led entire campaign from concepting through final delivery. Twelve total videos, plus social. (R/GA)

Led entire campaign from concepting through final delivery. Twelve total videos, plus social. (R/GA)

Led creative for retail and social campaign that introduced the first array of color options for Beats headphones. (R/GA)

Led the creative on the very first prototype for the massively successful “Love Has No Labels” Ad Council campaign. (R/GA)

(Note: No significant involvement in the creative development of the campaign after this initial prototype.)

Led all creative from “blue-sky” brainstorming through final delivery of this video and social campaign for the introduction of the Capitol One mobile app.

Their request included the invention of a completely new, ownable brand aesthetic. (R/GA)

Led the creative for the content of a campaign that allowed families to create custom animated videos that incorporated their own names and family photos. They could then share the videos to express their enjoyment of their favorite McCormick prepared meals. (R/GA)

A montage of product-simulation shots from campaigns and content that I led. (R/GA)

Bob Greenberg and Nick Law asked me to create a video that dramatized the significance of the number 9 — in both the history of R/GA and the world — as the kick-off video for a global company-wide meeting.

I conceived, co-wrote, and directed the video.